Use A Calendar To Schedule Regular Features

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Having a planned schedule for blog entries has always made me cringe.

Don’t I already have enough “to do” lists, the written kind along with that mental one which wakes me up at least once a night? Why would I want to turn blogging — which I do first and foremost for fun — into yet another chore?

Around the time I launched my fifth blog (this one), I found myself struggling to juggle email, feed reading and social networking with the pressure to come up with fresh content. That, too, led to sleep disruptions as I’d wake from a dream about blogging. Yes, that’s right: I started having blog dreams, and not the good kind.

Fortunately, I’ve since learned that everything I’d thought about using an blog editorial calendar was wrong. Since I began using one I’ve seldom wondered what should I blog about: I usually know in advance, having spent Saturday planning the next week’s entries.

It’s also helped me remain more consistent with regular features, something I try to do at four of my blogs. And so, this Morning’s Must Read (which, as you may have guessed, is also a regular feature) is why you should consider creating a signature series to bring regular, reliable traffic and to make content-generation surprisingly less like a chore.

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Tagged in: blog | blogging | content generation | editorial calendar | traffic

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3 Comments

Comment by Lori

2008-03-03 14:03:23

I read that this morning and found it to be a very good idea. I have people asking me when my next post will be for my affiliate marketing series so I guess it keeps some coming back! I also found a very useful plugin to help you organize your series.

Scheduling: This is where the task manager I’m giving away would come in handy:)

Lori’s last blog post..Organize Your Series Posts with the In-Series Plugin

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Comment by roffi moneymaker

2008-03-03 16:21:57

an average Joe Blogger will find difficulty in managing time, but for full time bloggers, I think they can focus more.

roffi moneymaker’s last blog post..monetizing your playground

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Comment by Kate

2008-03-03 16:28:04

Then again, with full-time blogging comes more email to reply to, more comments to answer, and more management tasks.

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