Blog Maintenance And Pursuit of PageRank

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There was a time, way back when, that I had no idea what PageRank meant. Much like my days of chastity, effortlessly slim thighs and an all-night bladder, I can barely recall that time.

Fact is, if you’re Blogging For The Money, PageRank matters. Yes, in theory PR represents Google’s opinion of your site — as they successfully argued to a federal court in San Jose, California in KinderStart.com v. Google.

In practice, that opinion seems to be based on four factors, which essentially boil down to context relevance for both incoming and outgoing links.

What does this mean for those of us blogging for the money? It means exactly what today’s Morning Must Read suggests: the race for rank never ends.

In other words, if you’re truly serious about earning money with your blog, you need to maintain your blog regularly, but that’s just the easy part.

The hard part is writing quality content. Regularly. Religiously. And that’s not nearly as easy as it sounds. Look, for instance, what a simple web search on “What is quality content?” generates:

2 Comments

Comment by johnegood

2008-02-06 13:45:03

Kate - Here’s a relevant piece of trivia. Larry Page (one of the two founders of google) decided to name his system for comparing the importance of different website pages after himself. Hence: page rank. True story.

johnegood’s last blog post..Ad Serving Software - Google, yahoo, & poor MSN

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Comment by Kate

2008-02-06 14:18:01

That makes it all the more easier to sustain an argument that PageRank is just Google’s opinion, rather than a statement of fact, doesn’t it?

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